American coffee giant Starbucks is reportedly planning to launch two iPhone applications to the Apple App Store. Following the lead of many businesses that have utilized the iPhone in order to provide customers with new services, the Seattle, Washington company will release these apps as a trial to determine the potential for future growth in iPhone marketing.
The first app, titled myStarbucks, simply provides detailed information about the coffee chain including menus, locations, store hours and amenities and nutritional information about their products.
The second application offers a little more in the way of technical savvy. The customized program assigns a unique bar code that can be displayed on the iPhone screen, allowing Starbucks addicts to top up their virtual account and purchase coffee using the iPhone and a pre-paid account only.
The trial is planned to run first in San Francisco, a city toted for both its innumerable Starbucks locations and avid iPhone users.
